They find someone else.
A homeowner searches “foundation repair” in your town. A competitor’s profile, pages and reviews show up first.
For foundation, waterproofing & home-service contractors
Get found.
Stay in touch.
Win the next job.
Local search brings homeowners to your door. A connected enquiry and follow-up system turns that interest into inspections, estimates and booked work — without anyone chasing.
Book a free 20-minute roadmap callNo commitment · You leave with a roadmap either way
Built for local service businessesOne connected customer journey
Find you→Enquire→Follow up→Book work
Foundation repair
Basement waterproofing
Crawl-space services
Any local home-service trade
Where contractors lose the job
You shouldn't have to chase
every opportunity twice.
You can be excellent at the job and still lose the enquiry — before the homeowner ever sees that expertise. It happens in three places.
The enquiry goes quiet.
The call or form came in. Nobody got back fast enough, or it sat in an inbox, and the homeowner moved on.
The estimate gets forgotten.
The inspection happened, the quote went out. Without a next step or a reminder, neither side moves it forward.
You already paid for that attention — the ad, the drive out, the time on the estimate. More traffic alone doesn’t fix what happens after the click.
One connected customer journey
From “there’s water downstairs”
to a clear next step.
One waterproofing enquiry, start to finish. The same structure adapts to your services and how your team works.
A homeowner finds you.
Your Google profile or a service page explains the problem you fix and where you work.
The details land in one place.
Form, chat or call: the enquiry goes into your pipeline, your team is alerted, the homeowner gets an acknowledgement — even at 9 pm on a Sunday.
The inspection has a next step.
Appointment confirmed, reminders sent, estimate followed up on a schedule. Nothing waits on memory.
The finished job stays connected.
A review request goes out, the record is kept, and the customer can be reached again later.
Example journey, not a promise of bookings. Messages follow the agreed setup and customer permissions.
Map out my customer journeyThe complete package
Not just more visibility.
A better way to handle it.
Six parts, set up and connected around your business, then kept working together.
01 / GET FOUNDLocal search
Show up where
homeowners look.
- Google Business Profile optimised and posted to monthly
- Service and service-area pages, written for your trade
- Listings consistency, Bing, and local rank tracking
02 / CAPTUREEnquiries
Give interest
somewhere to go.
- AI chatbot on your website: answers questions, qualifies, books inspections, 24/7
- Enquiry and estimate request forms, appointment requests
- Your own business number, with missed-call text-back Dominate
03 / FOLLOW UPLead management
Keep the next step
from slipping.
- Lead pipeline and customer records in one place
- Acknowledgements, appointment confirmations and reminders
- Estimate follow-up sequences — email, and by text Dominate
04 / CONNECTRoutine workflows
Less repeated admin.
Clearer handovers.
- Lead assignment and task reminders for your team
- Booking and pipeline updates without re-typing
- Message templates written for your trade
05 / REPUTATIONCustomer feedback
Let finished work
start the next conversation.
- Post-job review requests, every customer, no filtering
- Reply drafts for your reviews
- Feedback organised for your team
06 / MEASUREReporting
Know what’s moving.
Know what needs attention.
- Enquiry sources, lead and appointment pipeline
- Rank, map-grid and AI-visibility tracking
- One monthly report: what went live, what moved, what’s next
Your website too: we make the fixes from the audit, install the schema and publish the content. On Dominate System we also redesign your homepage around the enquiry flow.
Usually three vendors. Here, one.
This is normally sold as
three separate things.
Most contractors who want all of this end up with an SEO agency, a CRM consultant and a chat or phone-answering tool — three invoices, three logins, and nobody responsible for the whole journey.
Local SEO retainer
An SEO agency
Brings the enquiry, then hands it off to nobody
CRM + automations
A CRM consultant or freelancer
Built once, nobody maintains it or ties it to the marketing
AI chat / missed-call text-back
A software subscription
Disconnected from your pipeline and your reviews
Here
The local search work, the enquiry system, the chatbot, the follow-ups and the reviews are one setup, one team, one monthly report — and the people fixing your website are the same people wiring the forms into it.
One business per trade, per city — the system we build for you is never built for your competitor down the road.
Two packages.
Setup once, then month to month. No minimum term. Every change is approved by a person before it goes live.
Growth System
For contractors who want more enquiries and a system that doesn’t lose them.
$1,097/month
+ $1,200 one-time setup
Book a free 20-minute roadmap callSetup includes
- Full audit: website, Google Business Profile, reviews, links, listings, AI readiness, tracking
- Google Business Profile optimisation · Bing Places and Webmaster
- Search Console, Analytics, call and form tracking
- Listings audit, NAP sheet and prioritised directory list
- First map-grid scan and AI-visibility baseline
- Website fixes from the audit and schema installed by us
- Homepage adjusted to fit the enquiry form and call-to-action
- CRM setup: pipeline, customer records, team users
- AI chatbot on your website, trained on your services and areas
- Enquiry and estimate forms, appointment-request journey
- Email automations: acknowledgement, confirmations and reminders, estimate follow-ups, review requests
- Team alerts and task reminders · message templates for your trade
- Team training session
Every month
- 4 articles or FAQ pages + up to 2 service-area or service pages
- 6 Google Business Profile posts
- We publish the content and make website fixes (up to 10 hours)
- Review process (ask every customer) + reply drafts
- Local link opportunity report
- Content built for featured snippets and AI answers
- Weekly rank tracking (up to 20 keywords) · AI visibility monthly · map-grid scan monthly
- Profile, Bing, Search Console and listing upkeep
- Pipeline, automation and chatbot upkeep
- Quarterly strategy review
- Monthly report
AI chat, texts, calls and the number are billed at cost, itemised on your invoice — no mark-up.
★ Recommended
Dominate System
For contractors who want the phone handled too.
$1,497/month
+ $1,800 one-time setup
Book a free 20-minute roadmap callEverything in Growth System, plus
Setup includes
- Homepage redesigned around the enquiry flow: banner, header, footer, form and call-to-action placement — on your existing site and branding
- Your own local business number
- A2P 10DLC brand and campaign registration, done for you
- Call tracking and recording
- Missed-call text-back
- Every automation also by text: acknowledgement, reminders, estimate follow-ups, review requests
- AI chatbot also answers by text on your number
Every month
- 8 articles or FAQ pages + up to 3 service-area or service pages
- 8 Google Business Profile posts
- Third-party mention opportunities
- Weekly rank tracking (up to 30 keywords) · 7×7 map-grid scan (10 keywords)
- SMS compliance upkeep
AI chat, texts, calls and the number are billed at cost, itemised on your invoice — no mark-up.
Prices in USD. Homepage work is one page on your existing platform with one round of revisions; further pages or a new platform are quoted separately. Work outside your plan is quoted in advance and done only with your OK. Texting and calling are US-only.
What is A2P 10DLC?
The US carriers’ registration scheme for business texting. Unregistered numbers get filtered or blocked. We register your brand and campaign, write the consent and opt-out wording on your forms, and keep it compliant — so your texts actually arrive.
How it works
Start with your business.
Not a list of software.
Find the gaps.
A 20-minute call about your services, your market and how enquiries move today. Where do they come from? Where do they stall? What eats your team’s time? You leave with a roadmap either way.
Build the right setup.
A defined scope and rollout plan. We configure the pages, forms, chatbot and workflows, make the website changes, and train your team. Most setups are live in three to four weeks.
Run it, review it, refine it.
Every month: new content and posts, follow-ups running, a report on what moved. We review the data and your team’s feedback and prioritise the next round.
You keep your website and the tools you use. Nothing is replaced unless we scope it and you agree first. We work US business hours overlap every weekday; calls at a time that suits you.
Who does what
Clear on both sides from day one.
We do
- Scope and roadmap after the first call
- Build the pages, forms, chatbot, pipeline and automations
- Make the website fixes and publish the content
- Write the templates and follow-up sequences
- Train your team, then maintain and refine monthly
- Monthly report: what ran, what moved, what’s next
You do
- Answer the enquiries that come in
- Move jobs through the pipeline (or tell us the stage)
- Confirm business details, photos and services
- Verify directory listings when they call your shop
- Keep asking every customer for a review
Our rules
- Every message and page is approved by a person before it goes live
- Every customer is asked for a review — no filtering, no incentives
- No fake addresses, virtual numbers or doorway pages
- No ranking or booked-job guarantees — nobody honest can make them
- One business per trade, per city — we never work for your direct competitor
Questions
Straight answers.
Is this just an SEO service?
No. Local search is one part. The package also sets up enquiry capture, an AI chatbot, customer records, appointment journeys, follow-ups, review requests and reporting — and on Dominate, your business phone and texting.
Do I have to replace my website or current tools?
No. We review what you use, keep what works, connect what can connect, and fix what needs fixing. Growth adjusts your homepage to fit the enquiry form; Dominate redesigns the homepage around the enquiry flow. Anything bigger is scoped and agreed first.
What does it cost?
Two packages, prices above. Setup once, then month to month. Messaging and AI usage is billed at cost and shown on your invoice — no mark-up.
Can you guarantee rankings or booked jobs?
No. We commit to an agreed scope, a clear setup, and honest monthly reporting on what we did and what was measured. Rankings, homeowner decisions and your close rate aren’t things anyone can promise.
Let’s find the right starting point
Good work deserves a better path to the next job.
Pick a time that suits you. We’ll talk through where you want to grow and what’s getting in the way — and you’ll leave the call with a roadmap either way.
- 20 minutes
- Your visibility and your enquiry process
- A roadmap, free